The craft of scientific presentations: critical steps to succeed and critical errors to avoid

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Provides examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.

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Reference Code: B03ALL01IDUS <br>

Full Citation: Alley M. 2003. The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid. Springer-Verlag New York, Inc., New York, New York. 241 pp. <br>

Location: FLORISTIC SHELF – GENERAL <br>

Keywords: presentations <br>