Ask Fish and Game

Q: I was driving into downtown Boise this week, and noticed a giant billboard, advertising wildlife license plates. Does money from license fees pay for this advertising? A: No. The Idaho Fish and Wildlife Foundation put up the money for the billboards in a statewide effort to encourage Idahoans to purchase or renew wildlife plates. The Idaho Fish and Wildlife Foundation is a non-profit organization devoted to preserving Idaho's outdoor heritage. The Idaho Department of Fish and Game uses money raised from the sale of wildlife license plates for numerous conservation and education programs. Idaho's non-game and watchable wildlife programs receive most of their funding from wildlife license plate sales and renewals.